I have been in the moving industry since the days of the phone book. It used to be much easier to get new clients and find new moving jobs. Movers paid for an add in the phone book and people looked there and called. Now it has become much more difficult to capture peoples attention and get new customers. Business owners especially movers have had to start becoming more and more dependent upon SEO Companies. There are thousands out there some are good I am sure but most are dreadfully bad. I recently in early 2011 decided to go through a marketing company that made everything sound so simple. They made it sound like they knew all the secrets to get on the front page of Google. This was however not the case.
This marketing company 411 local, local 411, 411 service or whatever they want to call themselves is writing fake reviews on my business and on hundreds of other businesses across the united states. This is a gross violation of Google guidelines. I have cancelled service with them but they have still continued to write false reviews on my business. Now actual consumers have written negative reviews about my company and have chosen not to do business with my moving company due to the false reviews. I can not get them to stop writing them either. They did not disclose that they would be making up false reviews in order to try and get my business ranked online or I would not have gone through their service. If you look at my business listing online and click on the reviewers name and look at the reviews written by the individual you will see that reviews were written by the same person. The reviews were written for businesses all over the United States in a very short period of time if not the same day. These are obviously fake reviews. Shame on you, dirty SEO Company.
I was very fortunate that someone called and took the time to make me aware of the false statements being made about my company. I have since found a very good SEO company that is helping me resolve the issue and seems to be doing very well generating new business inside of Google Places Guidelines. A note to all business owners avoid 411 locals or 411 service they can do detrimental damage do your business online.